New Delhi, India-based beauty creator Nikita Upadhyay has worn many hats in our industry: blogger, digital strategist, author, influencer, and advocate of beauty inclusivity. She sat down with Creators with Influence Podcast, Season 1, Episode 5, to discuss her holistic approach to being a glow-getter, leveraging her experiences to start new business ventures and being a cause-driven consumer. Nikita is the former digital head of Cosmopolitan India, a website she grew organically from 9 million to 80 million visitors in two years, bestselling author of “Roots to Radiance: Wholesome Beauty Solutions for the Millennial Life,” and honoree of Forbes 30 Under 30 Pan Asia ‘Media, Marketing, Advertising’ list.
Managing a global social media following of over 1M+ Instagram users, Nikita brings an international perspective on the inclusive beauty movement. She uses her platform to champion the need and benefit of brands offering products for every skin tone and hair type.
Belief-driven Beauty Buyers
“I like that we are mindful, and the next generation is even more mindful. A brand could be making a foundation that is the exact shade of your skin, but you might take a step back if that brand’s ethical values don’t align with [yours]. This is what GenZ and millennials are all about.” – Nikita Upadhyay
Creators with Influence is produced by the American Influencer Council.
Connect with Nikita